senior advisory and representation
at the intersection of sports business, technology and governance
senior advisory and representation
at the intersection of sports business, technology and governance
at the intersection of sports business, technology and governance
at the intersection of sports business, technology and governance

Sports Attaché provides advisory and representation services at the intersection of sports business, technology and governance. The practice supports rights holders, governing bodies, investors and emerging ventures on strategy, growth, market entry, media and IP, broadcast and data rights, governance reform and leadership.
The practice’s work is particularly valuable at moments of transition: when a competition is seeking growth; when a governing body is adapting to new capital and pressures; when a technology business needs credible access to the sports industry; or when investors require experienced senior representation for a new sports venture.
From international representation and commercial development to investor advisory and strategic positioning, the focus is clear: helping sports organisations and new entrants make better decisions, act with credibility and build durable long-term value.

Discreet. Global outlook. Outcome-focused.
Sports Attaché combines senior judgement, trusted access and governance fluency.

Commercial growth. Media, IP and distribution. Governance reform. Market entry. Strategic representation.
Sports Attaché works with governing bodies, leagues, clubs, research institutes, academic centres, investors, emerging competitions, sports technology businesses, athletes and charitable foundations.
Some seek commercial growth. Others require governance support, strategic evaluation, international representation, or help navigating a new market. In each case, the emphasis is the same: clear thinking, high standards and practical execution, grounded in first-hand experience across the international sports industry.
Robert has held senior roles across the international sports industry, including at Sportradar and Genius Sports, and has served as Chief Executive Officer of FeedConstruct. His work has spanned commercial strategy, rights and distribution, international market development, technology partnerships, and growth planning across multiple sports and regions. Sports Attaché, an advisory practice specialising in sports business, technology and governance, was founded in 2019.
Alongside his executive and advisory work, he has served on boards across professional sport, charitable foundations and emerging ventures. He is currently pursuing a PhD in sports governance at the Department of Law at Pompeu Fabra University in Barcelona.
Based in Palma de Mallorca and working internationally, Robert brings a commercially minded and governance-literate perspective to organisations navigating change.

Sports Attaché works internationally, with a particular rhythm along a broader business corridor between London and Abu Dhabi. The practice travels frequently and works across borders, but still believes that the best partnerships begin and develop with an in-person conversation.
For enquiries, introductions or advisory discussions, please get in touch. Sports Attaché also works with a trusted network of specialists when a mandate requires additional depth, local insight or project-specific work
Palma Sport & Tennis Club, Carrer Joan Maria Thomàs, Palma, Spain
Today | By Appointment |
Photo: Space Verde Chico Mendes, Cerâmica, São Caetano do Sul, Brazil. Credits: sergio souza.
Copyright © 2019-2026 Sports Attaché - All Rights Reserved.